qr-codes.biz User Guide
Using UTM Parameters
Add campaign attribution to QR codes so Activity and Analytics can be filtered by source, medium, campaign, content, and term.
Available UTM fields
| Field | Typical use |
|---|---|
| Source | Where the traffic came from, such as business-card, newsletter, facebook. |
| Medium | The channel, such as qr, email, social, print. |
| Campaign | A campaign name, such as fall-2026, open-house, menu. |
| Content | A variation, such as front-card or table-tent-a. |
| Term | An optional keyword, contact name, or audience identifier. |
Forward UTM Parameters
New QR codes do not forward saved UTM values to the destination by default. Enable Append UTM values to the destination URL when the destination site should receive them.
Good to know: Even when forwarding is off, the QR tracker can record UTM values with scan activity when they are part of the tracked request or configured campaign flow.